Our Team

Tray Honeycutt is the President of Honeycutt Insurance Marketing and a Managing Partner at Integrity.

Tray entered the insurance industry in 2013. Having lost both his parents to lung cancer, he realized that working as a life insurance producer is about much more than just a paycheck. He excelled as an agent, helping thousands of families get the coverage they need. In 2017, motivated by a desire to see agents succeed at a high level, Tray founded Honeycutt Insurance Marketing. Adhering to time-tested principles like hard work, commitment, selflessness, teamwork and a “no one left behind” attitude has allowed his team to experience rapid growth year over year. Today, Honeycutt Insurance Marketing is one of the fastest growing agencies in America, serving the life insurance needs of over 50,000 middle-class families per year.

When Tray is not working hard to support his agency, he enjoys spending time with his family in his hometown of Victorville, California

Elke Pineda is an expert in the financial services side of the Life Insurance Industry. She specializes in helping small business owners with all of their insurance needs from health insurance, to life insurance, to safe retirement planning. Her biggest goal this year is to get the tools to all of her small business owners that allows them to grow with products like the indexed universal life where they can become their own bank and build tax-free incomes.

She travels the country teaching time tested principles of wealth accumulation with Life Insurance. When Elke isn’t working, she enjoys spending time with herchildren at her home in south Florida.